How to Write a Newsletter - Seven Effective Newsletter Writing Tips and Tricks

So you've decided to write a newsletter? Good for you. Newsletters are one of the most effective communication tools whether you run a business, manage a non-profit organization or organize a community group. Business owners find newsletter help boost sales and improve employee morale. Community groups and non-profits find they increase member involvement and enhance fundraising.

Writing a newsletter can be tough at first, but with these seven tips for effective newsletter writing, you'll be on your way to creating a quality newsletter in no time.

Define a schedule and scope. To determine the schedule, ask yourself how often you'll publish your newsletter. Monthly? Bi-weekly? Quarterly? To define the scope, establish who the audience is and decide what subjects your newsletter will cover. Laying out the goals and timetable for your newsletter before getting started will help you come up with relevant story ideas and build your newsletter's reputation. Think ahead. Every newsletter should have an editorial calendar. Sticking to this schedule ensures your newsletter always goes out on time. Include important newsletter milestones in your calendar such as your editorial meeting (where you brainstorm story ideas and assign the stories to writers), your articles due date, your revisions date, the date for layout completion and your newsletter release date. Consider your audience. Think about your readers, then make a list of the topics they would be interested in reading about. Employees of a bank would enjoy articles about the bank's new high-interest savings account and ways to further their education while working full-time. A bird-watching club would want to know about a new park being built or ways to make their backyard more bird-friendly. Parent-teacher association members would find a profile of the school's new principal or an article on how to pack healthy lunches interesting. Don't start from scratch. Most businesses and organizations have an abundance of pre-created content that just needs a little editing to work in a newsletter. Letters from satisfied customers, memos from organization leaders, press releases and meeting minutes can all be the basis for informative newsletter articles. Write in third person. Many newsletter editors are tempted to write personal stories or make first-person comments. Avoid this temptation! An article written in third-person, journalistic style will give your newsletter more credibility and be easier for readers to digest. Remember, less is more. If you fill every inch of your newsletter with print, readers will have a tough time tackling your publication. Leave plenty of room for graphics, photos, bulleted lists, and white space. Don't forget that many readers only read headlines and captions, so include important information in these elements. Consider bringing in professional help. Many businesses and organizations find their members or employees either don't have the right skill set or lack the time to produce a quality newsletter. A professional copywriter can help with every step of the newsletter process, from start to finish. Most copywriters can also partner with freelance designers, allowing you to outsource the design and printing of your newsletter as well.

How to Write a Newsletter - Seven Effective Newsletter Writing Tips and Tricks

How to Write a Newsletter - Seven Effective Newsletter Writing Tips and Tricks
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Megan Tsai is a seasoned communicator and award-winning writer. As a full-time freelancer, she provides business writing, copywriting and marketing communications (including newsletters!) for companies and advertising agencies.

Visit http://www.RedWagonWriting.com to learn more and sign up for the Red Wagon Writing monthly e-mail newsletter full of writing and marketing tips.

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Public Speaking - Roast Humor and Insults

Being roasted is an honor, but you must be careful to honor people while you are roasting them during a public speaking engagement. Joke about things that are obviously untrue, then exaggerate them to make them more obvious. Or, you can outrageously exaggerate things that are true.

When choosing the butt of a roast joke or story, pick big targets. Never make fun of a small target (janitor, secretary, etc.). Make fun of the boss. He or she is still the boss after all the teasing and will look like a great sport for going along with it.

Members of 'in' groups can joke about their peers and insult each other all they want. Bob Hope made fun of Ronald Reagan. Everyone knew they were buddies.

Public Speaking - Roast Humor and Insults

If you widely spread an insult or collection of insults, the group can laugh together. No one is individually embarrassed. The same remarks aimed at an individual removed from the cohesive influence of the group might cause someone to get upset.

Always clear your comments IN ADVANCE! Unless you are participating in a full-blown roast program, always make fun of yourself first. If you kid yourself first, the audience will be more receptive when you kid them. Here are some roast examples:

To an AT&T executive:

If a Martian called Ed's office to contact earth, he'd try to sell them on the benefits of our new 800 service.

Keep remarks focused on unimportant things that can't be damaging!

Folks we are here tonight to Roast Joe. I'm particularly happy to be here because I can now say in public all the things I've been saying behind his back. He/she is a man/woman of the world . . . and you know what bad shape the world is in.

Insult about areas of recognized strength and superiority!

To a great family man and/or community leader:

Joe's (neighbors/business associates/preacher, etc.,) all say what a wonderful couple he and his wife make . . . if it wasn't for Joe.

To a well-known philanthropist:

He is a man of rare gifts . . . he hasn't given any in years.

At a program with a long head table with lots of speakers, an emcee might say:

The emcee's job is not to be wise or witty. In fact, it is his job to appear dull so that the speakers on the program will shine in comparison. Tonight it looks like I'm going to have to rise to new heights of boredom.

To the audience the emcee or speaker might say:

I'm glad to be here tonight to look into your faces. . . . And God knows there are some faces here that need looking into.

Public Speaking - Roast Humor and Insults
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Debate and Rebuttal Articles and Re-Writing Arguments

Online Article Authors and Article Marketers should not lower their standards into the realm of re-writing articles or brush the boundaries of plagiarism. But how does one write a rebuttal article for debate without re-writing their original article's basic premise?

One thing I have found myself doing is finding an obscure article somewhere about an important subject that I completely disagreed with and feel compelled to write a rebuttal and in this case I find myself re-stating their premise of their article in mine so that my commentary makes sense, as I debate their arguments.

Thus in a way you are re-writing their arguments as you crush the ever-living crap out of them into oblivion. Of course it is all in how you do it that makes sense and it is appropriate to make mention of it. Such as "Some Say", "Many Believe" or "Socialists Believe that..." or if you use large parts of their arguments; you might simply say state the person, article, organization, publication of where you read what and basically what "IT" is.

Debate and Rebuttal Articles and Re-Writing Arguments

Now then, I warn online article authors who re-write articles that it is a slippery slope to outright plagiarism and that you should not go there. It is essential that you understand this because there is just too much web content out there that has been lifted, stolen or plagiarized. Perhaps this article will propel thought in 2007 and help you in your quest to be the best.

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Script Writing: How to Write a Good Script

As a writer, your dream on making it big in the entertainment industry is selling a script and making a movie out of it.

Movies are one of the best forms of entertainment in the world. Since the invention and advancement in movie technology, people were always fascinated on how a movie works.

One of the most important necessities to make a good movie is not the graphic effects you see. You have to know that there have been movies done without much special effects and still won awards and really entertained people.

Script Writing: How to Write a Good Script

You have to consider that fact that actors, directors, and even producers have been successful because of one thing. They have been successful because they had a good script to follow.

A script can mean the difference of making a complete movie disaster and also making it big and win awards. If you want to be a script writer, you have to make a movie script that will catch the attention of movie goers. It should be able to entertain the audience and should contain all the necessary things in a movie.

Script writing is not something that only a select few can do, it is something that a regular person with enough imagination can learn, apply and develop. There is even script writing schools available that can help you enhance your script writing skills.

The ever growing demand for movies has made a market for good scripts. If you like to write, you may want to consider writing a script. Script writing can truly be a very rewarding job. If you do it right, you can be sure that you can really make your dreams come true by just writing a script for a movie. If you are successful, you can be sure that you will be in constant demand by the movie industry.

All you need is to have a great sense of imagination, a computer, and a printer.

The first thing you need to do as a scriptwriter is that you should catch the audience's imagination early. Write a script that will play around with the audience's imagination. Once you have their attention, it will be much easier to continue with the script. Always make your audience wonder what's going to happen next.

A good script should get the audience involved as the story unfolds. For example, great heroes in the movies should inspire your audience, and villains should make the audience feel the need to jump onto the screen.

These are some of the things you should always remember when writing a script. At times, you may get stuck. This can be frustrating but getting stuck will mean that you made a mistake somewhere in the script. Review your script, edit it, and move on.

So, if you have a sense of imagination, you can write a perfect script. Who knows, maybe you can make it big in the movie industry. Maybe someday, you might even win an award for writing a great script for a movie.

Always remember that writing a script can also mean hard work. With patience, you will really see that all those hard work will pay off.

Whether you are writing a script for drama, action, comedy, or a thriller movie, you should always remember that the key to writing a good script is by capturing the audience's imagination.

Script Writing: How to Write a Good Script
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Writing and Speaking - Essential Elements in Language Arts Lesson Plans

When you plan your lesson for your Language Arts classes, you need to have your curriculum guide by your side. Contrary to what most people think, you should never let the textbook be your guide. The objectives for your lesson come from the curriculum and if there is something in the textbook that fits with that, then good. It makes it much easier to plan.

Let's take a look at a common objective in Language Arts:
"Students will make personal connections to the text and share their ideas in a variety of ways."

This objective leaves the door wide open for a whole host of possibilities. You might have three Grade 1 or Grade 5 classes in the same school and the objective is the same. The expectations are different for each grade level and the three teachers can teach completely different lessons and still achieve that objective.

Writing and Speaking - Essential Elements in Language Arts Lesson Plans

What part does writing and speaking play in achieving this objective? Let's start by looking at what writing and speaking actually mean in the classrooms of today. Students are expected to communicate in various ways - through role-play, thinking out loud, small and large group discussion and by writing. Connecting with the text invites the students to give their own interpretation of what they read. They can use small group discussions and speak their minds by discussing the text with a group of classmates. This is often the strategy most teachers use in the higher grades where you have students that tend to be too shy to speak out in class.

Although discussion is common in the Primary classroom, quite often the teacher has to draw out the student responses by asking questions, such as:

How did that story make you feel? Why?

Did you like the main character? Why or why not?

What would you have done differently? Why?

Would you have done the same thing as ...?

This type of questioning helps to invite the children to speak out in class. The teacher accepts all answers and often records them on the board or chart paper. While young children cannot do a lot of writing, they can still express their opinions by drawing a picture related to the text and write a sentence explaining the picture.

Once students are exposed to this type of writing and speaking in Language Arts classes, they know what to expect as they move up through the grades. Open-ended questions are the norm in elementary, junior high and high school classes, as the types of writing and speaking take on a more formal mode. The types of expectations are also varied, so a formal connection does not have to take place with every text. Some examples of connections through writing could include responding to the text as a journal entry or writing a formal essay. Speaking can take the form of just stating an opinion, class discussion or a formal debate.

Using these techniques you can use literature to teach proper conventions in writing and speaking without the drill and practice techniques often used in schools.

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Writing to Persuade - 10 Ways to Improve Your Persuasive Writing and Speaking Skills!

A key in writing to persuade in any venture is building a good rapport with key contacts. No matter what venture you are embarking upon, whether it be professional, artistic, musical or otherwise it is important to build a basis for a relationship. Negotiations are not very successful between people which no basis was set before hand.

1)Find common ground.

Here is the importance of knowing other people. If you truly want someone to open up and connect with you, you must find a common ground between you and them. Try finding out something about them that is similar to your interest and use it a good conversation starter.

Writing to Persuade - 10 Ways to Improve Your Persuasive Writing and Speaking Skills!

2)Compliments are your best friend.

It doesn't matter what kind of person you are, its always a plus to hear someone compliment you on something. Use this to help open a dialog and build the so called "brownie points" When writing to persuade, this is very important.

3)Emit cheerful vibes.

People will respond best to you if they sense a joyful and positive outlook. No one wants to work around negativity.

Some other writing and speaking tips include the following:

4)Mimic the other person's tone.

Another point when you're writing to persuade people is that it is easier to make people open up if you speak or write similar to them hinting that you may have a common background or education as them. Also doing this will help give the impression that you have good self confidence.

5)Use their body language.

While speaking with the other person, use body language similar to theirs. If they use hand motions or shift a certain way, mimic it in a slightly similar fashion. Now, of course when you're writing to persuade, you'll not be able to use this strategy, but it's good when speaking with someone.

6)Speak the same speed as them.

It is important to try and speak close to the same speed as them. Speaking fast to a slow speaker may cause them to lift their defenses and likewise for a faster speaker. Speak slow to them and they may look down on you as if your unintelligent.

7)Repeat what is said.

Repeating and either agreeing or disagreeing will show the other person that you understand what is being said and give them a response at the same time.

8)Talk as if you were old friends.

This may take some skill writing to persuade or just speaking to persuade but if you can get the other person to fall into the same mind frame you will find that building the rapport is much easier.

9)Mimic their breathing.

This is another thing that rests on the importance of reading people. If you can do this accurately it will create a connection between you.

10)Listen to what they are saying.

Listening to the person speaking or knowing what they are like when you're writing to persuade are more important than speaking as it will provide the information you need and will help to build a better rapport. And also, doing this will help boost your own self confidence when it is time for you to put in your opinion.

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The Difference Between Formal and Informal Writing

When it comes to writing in English, there are two main styles of writing - formal and informal. Consider these two examples:

Example 1:

Writing And Speaking

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This is to inform you that your book has been rejected by our publishing company as it was not up to the required standard. In case you would like us to reconsider it, we would suggest that you go over it and make some necessary changes.

The Difference Between Formal and Informal Writing

Example 2:
You know that book I wrote? Well, the publishing company rejected it. They thought it was awful. But hey, I did the best I could, and I think it was great. I'm not gonna redo it the way they said I should.

The difference between the two is obvious. The first one is formal, and the second is informal. But what is it that makes them formal and informal?

It is the style of writing, or the way we use words to say what we want to say. Different situations call for different ways of putting words together. The way we write in academic and scientific settings differs greatly from the way we write to a friend or close one. The tone, vocabulary, and syntax, all change as the occasion changes. This difference in the styles of writing is the difference between formality and informality, or the difference between formal and informal writing.

Following is a list of some of the main differences between informal and formal writing:

Informal: May use colloquial words/expressions (kids, guy, awesome, a lot, etc.)

Formal: Avoid using colloquial words/expressions (substitute with children, man/boy, wonderful, many, etc.)

Informal: May use contractions (can't, won't, shouldn't, etc.).

Formal: Avoid contractions (write out full words - cannot, will not, should not, etc.).

Informal: May use first, second, or third person.

Formal: Write in third person (except in business letters where first person may be used).

Informal: May use clichés (loads of, conspicuous by absence, etc.)

Formal: Avoid clichés (use many, was absent, etc.)

Informal: May address readers using second person pronouns (you, your, etc)

Formal: Avoid addressing readers using second person pronouns (use one, one's, the reader, the reader's, etc.)

Informal: May use abbreviated words (photo, TV, etc)

Formal: Avoid using abbreviated words (use full versions - like photograph, television, etc.)

Informal: May use imperative voice (e.g. Remember....)

Formal: Avoid imperative voice (use Please refer to.....)

Informal: May use active voice (e.g. We have notice that.....)

Formal: Use passive voice (e.g. It has been noticed that....)

Informal: May use short and simple sentences.

Formal: Longer and more complex sentences are preferred (short simple sentences reflects poorly on the writer)

Informal: Difficulty of subject may be acknowledged and empathy shown to the reader.

Formal: State your points confidently and offer your argument firm support.

These are just some of the differences between formal and informal writing. The main thing to remember is that both are correct, it is just a matter of tone and setting. Formal English is used mainly in academic writing and business communications, whereas Informal English is casual and is appropriate when communicating with friends and other close ones. Choose the style of writing keeping in mind what you are writing and to whom. But whichever style you write in - formal or informal - be sure to keep it consistent, do not mix the two.

The Difference Between Formal and Informal Writing

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